Date 2023
Client TIKTOK
Role DESIGN LEAD
Always on and always on pulse, TikTok is an Open World for gaming fans of all levels to inspire play. Inspired by the sandbox genre, the gaming visual identity illustrates the theme of setting your own gaming journey on TikTok while bridging the gap between the digital and the real world.
Design Director: Ishaan Mishra
Design Lead: Raisa
Extended Designers: Jason Gomez
![](https://freight.cargo.site/t/original/i/c8bdaedefec1d6304162f83f37c422776682269640fc78a32b786cde27c5f127/Comp_3.gif)
![](https://freight.cargo.site/t/original/i/b23c058742eb30008f60b048418f5f30131509b3e5992bc2963c1370147e954a/ICONS_1.gif)
![](https://freight.cargo.site/t/original/i/d7a6e5b8fb21b3796b52b852e423eb2c68836e6e7d2c5fe4cd8a179e55971f94/Frame-1312314315.png)
![](https://freight.cargo.site/t/original/i/4e24d1f8f0af5b9717e5201501904814623496755a9da2cd65378091f7ac23b3/Frame-1312314318.png)
![](https://freight.cargo.site/t/original/i/94305cd5174b3f1ccbc1b30c384d39f42e9870076d013d31bb0cdcf4303d8ab2/Frame-1312314319.png)